Just what does “premium” mean? To us, premium products check all the boxes needed to provide every customer with an exceptional eating experience, every time.

To understand that criteria, we spent years completing extensive market research, focus group trials, and gathering consumer feedback to understand what is most important to our customers. We learned that this was taste & trust.

Tender, plump and juicy pork is the name of the game at HyLife. No expense has been spared in the feeding and care of our hogs. This allows us to produce highly marbled pork cuts that are crisp, sweet and light on the palate.

HyLife prides itself on producing deep pink cuts of pork representative of our healthy stock. This depth of color directly translates to a rich full-flavor dining experience. The natural flavor of our pork is allowed to shine!

Perhaps the ultimate sign of quality is the tenderness of HyLife pork. In countless side-by-side tests our pork has always been one of the industry’s top performers. Tender pork is a key indicator of a well-raised, well-fed hog and as a result, the final product takes to the oven or grill with ease as it consistently retains its moisture and flavour.

Customers consistently choose HyLife pork because we deliver on expectations for premium flavour, colour, texture, and traceability.

Premium Pork

Everything we do, we do to deliver a product that fulfills this expectation. Our products deliver the quality and traceability our customers expect. Our complete control over our operations is what drives this consistency.

Fully Controlled, Fully Traceable

We control taste through farm-fresh ingredients, specialized feed programs, genetics & breeding, transportation, and processing to specifications. We control trust through animal care, processing specifications, tracking & traceability, and consistent delivery of quality products.

We Focus on the Fat

Iodine Value Product (IVP) is a measurement that sets our premium pork products apart from our competitors. IVP is a measurement of unsaturated fat composition. We rely on this measurement in both our feed and in our products. Why? Because low IVP values are consistent with the quality of pork we strive to produce in every pig.

Desirable Characteristics

Low IVP is associated with bright, rich, and firm fat that is like butter; rich in taste and firm to touch. High IVP is associated with yellow, pale, and soft fat that is like oil; weak in taste and greasy to touch.

Dietary Control

Pork quality starts with feed. Our fully integrated approach allows us to control all our feed production and feed programs at our farms, mills, and barns. This means everything our pigs eat positively impacts the quality of our products.

Never Compromise on Quality

HyLife operates in the heart of North American farmland. Low IVP values are directly linked to a grain-based diet. HyLife’s geolocation enables the company to successfully deliver on our customers’ high standards.

Optimal Genetics

In 2008 we aligned our genetics to the Japanese LWD model (Purebred Duroc and Landrace / Large White Crossbred). LWD selection by HyLife ensures product contains optimal marbling, colour, and pH levels.

Our Core Values

Ethical animal care and quality of life for our animals is also essential to achieve high quality pork. Respecting animals is a core value we live by every day. Farm production managers are a part of our conversations with customers so that they relay the importance of animal care throughout our production system. This includes low-stress transportation methods between our sites to keep our overall stress low.

Cold, Clean, Correct

Our processing standards are of the highest in the world. We use the term Cold, Clean, and Correct when referring to our processing operations. Cold represents specific product cooling throughout our entire supply chain, including coolers, cut floors, warehouses, and transport trailers. Clean represents our commitment to hours of thorough sanitization throughout all of our processes. Correct is our commitment to getting things right. Our quality assurance team is continuously conducting inspections on all of our production lines to make sure that our product meets the highest standards.

End-to-End Tracking

Lastly, we are able to provide traceability of all our pork products. We are able to track every step from the feed, farm, plant, and packaging displayed at the meat counter.